Work model: Hybrid (2 days in the office per week)
Job Type: Full Time
Job Location: Málaga or Madrid
We are seeking a Web Analytics Platform Administrator to manage and maintain our web analytics and consent management platforms. This role is responsible for the configuration, monitoring, and governance of systems such as Matomo, Google Tag Manager (GTM), Meiro CDP, Cookie Information, and Hotjar. The successful candidate will ensure that these platforms operate reliably, securely, and in compliance with data governance and privacy standards.
Responsibilities
Platform Setup & Maintenance
- Configure and maintain assigned platforms.
- Set up and govern event tracking frameworks, dataLayers, schemas, and pipelines.
- Ensure systems are properly integrated across the digital ecosystem.
Tagging & Data Governance
- Define and maintain event taxonomy and tagging standards across platforms.
- Support alignment between platform schemas for consistent data flow.
- Monitor tracking configurations to ensure accurate and reliable data collection.
Privacy & Compliance
- Support the implementation and maintenance of cookie consent mechanisms.
- Collaborate with infrastructure, legal and privacy teams to ensure data collection aligns with compliance requirements.
- Configure cookie categorization and consent logic.
Access & Security Controls
- Administer user access across platforms and perform periodic access reviews.
- Maintain action logs and contribute to secure platform operations.
Monitoring, QA & Performance
- Track platform uptime, usage logs, and event volume for anomalies or issues.
- Conduct QA and UAT testing on new or updated tagging and segmentation logic prior to deployment.
- Monitor compute and storage usage across platforms; optimize data retention and performance.
Infrastructure & Support Coordination
- Coordinate with IT and infrastructure teams for platform upgrades, patches, and system rollouts.
- Support incident management and resolution related to platform operations.
- Ensure platforms remain secure, scalable, and aligned with technical standards.
Documentation & Enablement
- Maintain internal documentation such as tagging guides, platform manuals, and standard operating procedures.
- Contribute to training materials and support onboarding and upskilling of internal users.
Requirements
- Hands-on administrative experience with at least one digital analytics or consent management platform.
- Strong understanding of web tracking, tag management, and event schema design.
- Familiarity with data privacy standards (e.g., GDPR, CCPA) and their application in analytics platforms.
- Experience managing platform access, logs, and user roles securely.
- Ability to work with infrastructure teams on technical upgrades and performance monitoring.
- Strong attention to detail, documentation skills, and troubleshooting mindset.
- Ability to work collaboratively with Infrastructure, IT, and analytics teams.
Nice to Have:
- Experience with data integration between web platforms and CDP.
- Experience with building POC, testing and a new CDP deployment.
- Exposure to web analytics QA processes and structured testing methodologies.